William brings over fifteen years hospitality experience to the Ask William team.  A former member of the prestigious international network of elite concierges, Les Clefs d’Or, William has a professional network of trusted colleagues which reaches far and wide.  He was appointed Head Concierge of Oxford’s five star Randolph hotel at the tender age of 28, won the Clefs d’Or ‘Young Concierge of the Year’ in 2017 and has spent his career delighting clients and guests with his devotion to exceptional service. William is now Founder and Director of Ask William.

Joy Le Fevre is Co-founder and Senior Advisor at Ask William. With over twenty five years' experience of building PR consultancies and advising clients, she brings proven communications expertise to the team. A skilled wordsmith and creative lateral thinker, Joy has served both blue-chip corporations and entrepreneurs across multiple sectors. Her profound interest in business purpose, combined with a corporate approach, enables her to provide strategic communications counsel and advisory services to Ask William's distinguished clients.

Suzanne Lovell has been with Ask William since its inception, playing a vital role in business operations and client services. She manages research, proposals and project delivery, whilst providing essential back-office support. Suzanne combines operational expertise with strong technical and project management capabilities, maintaining an unwavering commitment to delivering exceptional customer experiences.

Grace Butler has been an integral part of the Ask William team for over two years, specialising in high-level events management for both private and corporate clients. With a sharp eye for detail and a can-do approach, she excels in managing complex travel arrangements and delivering seamless event experiences. Grace is known for building strong, professional relationships whilst providing invaluable assistance across the board—always combining efficiency with a warm, friendly manner.

With a background in creating and building luxury lifestyle publishing houses, Jill Rayner brings experience, creativity and a passion for excellence to the team.  Jill has an intuitive grasp and deep understanding of the luxury lifestyle space.  Her knowledge of trends and affluent client needs enables her to deliver insightful, tailored solutions whilst maintaining the highest standards of service

Liz Richards brings over 30 years of corporate expertise to Ask William, with particular experience in marketing and lifestyle brands. Having run her own marketing agency serving multiple sectors including property, she combines business acumen with a passion for travel and fitness. Her background in farming and love of outdoor pursuits adds valuable insight when planning countryside events and experiences for clients.