A true “Phoenix risen from the ashes” William answered redundancy from his beloved hotel last year by setting up a new business, the concierge and event planning venture .

“Last year was the year of the cancelled birthday, abandoned trips and delayed weddings” says William “but we are now sensing a real urgency for help with bookings and arrangements for this summer and beyond.”

Hotels play a pivotal role in the health of the hospitality industry. They form a central hub around which other players in this vast and varied sector thrive. When guests stop staying at hotels, that region’s theatres, restaurants, venues, taxi firms, tourist attractions and many other hospitality businesses feel the pain too.